Marketing Minds At Work addresses the entire business cycle:
Market planning (identifying the most attractive market segments)
Customer acquisition (finding your customers, courting them and closing the deal)
Customer relationships (you've got them now. How are you servicing them?)
Retaining your customers or releasing them (We know that not all business is good business. Can you tell the difference? How do you decide if they're a keeper or not?)
With some clients, we dive deep with traditional business strategy and tools, with others not so much. Every opportunity is different.